What if I told you that writing more of a $383 policy could lead to an extra $9,221 of revenue per account?
Studies show that the average Lines of Business per Personal Lines account is 1.7. Increasing that to over 2.5 can add an additional $9k+ of additional Lifetime Revenue… per Personal Lines account.
The easiest way to do that is by selling more Umbrella Insurance. Check this out below to learn more 👇🏼
TL;DR: Sell more umbrella insurance with these 3 tips:
- Website: Put umbrella insurance in your top 5 online quote options.
- Assess: Calculate liability risk with prospects to show their needs.
- Integrate: Discuss liability in standard quotes, don’t just ask about “umbrella.”
RiskAdvisor users see a 25% sales increase.
📆 Book Your Demo Today
🔗 https://riskadvisor.insure/demo
Want to increase your umbrella insurance sales? Here are three actionable strategies you can implement immediately:
1. Prioritize Umbrella Insurance on Your Website Quote Request Form:
- Make it visible: Ensure umbrella insurance is among the top five lines of business listed on your quote request form.
- Why it works:
- It puts umbrella coverage top-of-mind for prospects already considering it, facilitating easy cross-selling.
- It familiarizes them with the term “umbrella insurance,” making your subsequent discussions more effective.
- Action: Review your online quote form and ensure umbrella insurance has a prominent position.
2. Conduct a Liability Risk Calculation:
- Guide your prospects: Walk them through an estimated liability risk calculation.
- Benefits:
- It helps you accurately assess their liability needs.
- It empowers your prospects to understand their own risk exposure.
- Action: Incorporate a liability risk assessment into your quoting process.
3. Integrate Liability Assessment into Existing Quotes
(Without Directly Mentioning “Umbrella”):
- Don’t lead with “umbrella”: If a prospect requests a home or auto quote and doesn’t explicitly mention umbrella insurance, avoid asking, “Are you interested in an umbrella quote?”
- Focus on liability: Instead, seamlessly integrate a liability assessment into the existing quote process.
- Example: “Let’s review the liability coverage within your home insurance policy to ensure you’re adequately protected.”
- Why it’s effective:
- It avoids immediate objections and keeps the conversation focused on their initial request.
- It provides the necessary information to present an appropriate umbrella quote based on their actual needs.
- Action: Refine your sales approach to incorporate liability assessments into all standard quotes.
Bonus: Leverage RiskAdvisor
If you’re using RiskAdvisor, you’ll find these strategies are already integrated into the platform. On average, RiskAdvisor users see a 25% increase in umbrella insurance sales.