How to get more Google Reviews


For an Insurance Agency, getting Google Reviews is incredibly important to your Agency’s success.

For my Personal Lines Agency, I can point to at least $25,000 of revenue per year from Google Reviews. The number one thing you should focus on in 2023 to drive new business is asking every one of your clients for a Google Review.

Let’s take a look at 3 reasons why they’re so important:

1 / Increased Visibility

Positive Google reviews can significantly impact an insurance agency’s visibility in search results, with a higher number of positive reviews increasing the likelihood of appearing at the top of search results and attracting new clients to the agency.

2 / Build trust with potential clients

Having a high number of positive online reviews can help an insurance agency build trust with potential clients, demonstrating that the agency is reliable, trustworthy, and has a good reputation, setting it apart from competitors and increasing the likelihood of being chosen over others.

3 / Improve customer service and client experience

Google reviews offer valuable feedback to insurance agencies, as negative reviews identify areas needing improvement and positive reviews highlight areas of excellence, allowing the agency to better understand its clients, make necessary changes, and improve its customer service and client experience.

Now, knowing that Google Reviews are important to your agency is only half the battle.

The real question is, how do we get more Google Reviews for your agency?

Let’s take a look.

1 / Just Ask

The easiest way to get more Google reviews is to simply ask your clients for them. After you have provided service to a client, ask them if they would be willing to leave a review on Google. You can also send them an email or text message requesting a review. Be sure to provide clear instructions on how to leave a review on Google and thank them for their time.

2 / Make it easy to leave a review

People are more likely to leave a review if the process is quick and easy. Make sure your Google My Business Profile is complete and up to date. This includes adding photos, your business hours, and contact information. You can also create a direct link to your Google review page and include it in your email signature or on your website. This makes it easy for clients to leave a review with just a few clicks.

3 / Offer incentives

While it is against Google’s policy to offer incentives for reviews, you can still encourage your team to ask for Google Reviews. Here are a couple of ways that you can incentivize your team:

  • Breed competition – post your google reviews to a centralized location so that everyone can see what is being said about them and their team (tip: filter out the bad ones here…)
  • Offer a bonus – give a bonus to the team member who has the most Google Reviews that mentions their name per quarter
  • KPIs – make it part of their regular income package. Set a baseline that they are expected to get and give them a pay bump for every review past their expectation. 


Check out these free Zapier templates and walkthrough guides to help you collect more Five Star Google Reviews

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