Let’s face it… most advice about getting more Google reviews boils down to “just ask more.”
But what if you could earn reviews as a natural part of your process, without sounding desperate?
If you’re running an independent agency, your online reputation is your storefront. And building it doesn’t have to feel like pulling teeth.
Here’s a proven, non-cringey system to get 20 authentic, 5-star reviews in a single month (& every month), while making your team look like heroes.
Step 1: Add Your Google Review Link to the eSign Flow
You’ve already won the client. Don’t waste the momentum.
Right after a policy is bound or a renewal is finalized, redirect the client to your Google Review landing page.
🔁 If you’re using an eSign tool (like Docusign, WeSignature or any digital signature platform), this can be automated in your workflow. No extra asks. Just one seamless step.
Step 2: Incentivize Your Service Team (It Pays Off)
Want more reviews? Turn it into a friendly competition:
- $10 for every review that mentions a team member by name
- Bonus ($100–$250) for whoever earns the most mentions each month
This isn’t bribery… it’s recognition.
You’re rewarding meaningful customer experiences and giving your team a tangible reason to care.
“This place is amazing. Shoutout to Melissa for taking care of everything!” ← That’s gold.
BONUS: Tell your team that it’s okay to tell people that they’re involved in a contest. Good people love supporting the people that they work with. This will drive customer engagement.
Step 3: Celebrate the Wins Loudly (Internally)
Create a #GoogleReviews channel in Slack, Microsoft Teams, or wherever your team communicates. Every time a glowing review comes in, drop it in there.
Add emojis. Ring a bell. Fire off a GIF.
Positive energy is contagious — and it reinforces the standard you want to keep delivering.
Step 4: Respond to Every Review (Even If It’s Automated)
Don’t ghost your fans. Or your detractors. It’s important to respond to those that have something negative to say, as well. It shows you care.
A simple “Thanks, John! Appreciate you trusting us!” goes a long way.
You can (ranked in order of what’s best to do):
- Respond personally and intentionally.
- Or automate it using ChatGPT
- Use a canned response bank
The key? Say something. Let people know you’re paying attention.
Step 5: For Walk-In Clients — Use QR Codes
Still get in-person traffic? Great.
Print a QR code and stick it on every desk or countertop. When someone says, “Thank you!” give them a smile and say:
“If you wouldn’t mind scanning that and leaving us a quick Google Review, it’d mean a lot to us.”
Don’t forget to have your team ask for them to be mentioned by name. People are more likely to leave a review if they know that they’re supporting someone.
It’s polite. It’s easy. It works.
Step 6: Promote the Love
Even if you can’t tag every reviewer, you can still showcase their words.
- Screenshot the review
- Share it on your Facebook page, Instagram Story, & LinkedIn
- Write a short thank-you in your post
This shows potential clients what working with your agency feels like. It also encourages others to chime in with their own praise.
You can automate this (& the tip about posting to a Slack Channel. Check these out:
- Guide: Post Google Reviews to LinkedIn
- Guide: Post Google Reviews to Facebook
- Guide: Post Google Reviews to Slack
Build a System That Earns Reviews
This isn’t a gimmick. It’s a repeatable system that:
- Boosts your online presence
- Encourages strong service habits
- Shows future clients why they can trust you
So no, I’m not telling you to spam a Facebook group.
I’m telling you to treat your client experience like the reputation-building machine it is.
Chris Langille of Advisor Evolved says this: “Review velocity is more important than review volume. In other words, how consistently you are getting customer feedback and reviews, vs. your total number of reviews. If you’re an agent who wants to get more reviews, you are better off getting 3 or 4 per week, for the rest of the year, vs. getting 200 all at once.”
Have more than 250 Google Reviews?
Or, 50+ more than your local competitors?
Take the next step and ask your customers to leave a google review after a good claim or service experience.
Prospects look at Reviews for the following items and most likely in the following order:
- How many Google Reviews you have?
- How is the claim experience with your agency?
- How is the service experience with your agency?
Want to set your agency apart? Have Google Reviews that praise your agency for more than just saving them 15% or more on their car insurance (everyone does that, right?).
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